Fresh and Relevant
The Voice of Louisville is a vibrant online community that includes over 12,000 consumers from Louisville and the surrounding region. The panel was developed and, is managed by a team of market research professionals with vast industry experience. This ensures that the products and the process are grounded in sound research methodology.
This organic panel of consumers is constantly being refreshed with new participants based on current demographic and behavioral data. This ever-present flow of activity ensures that business decision-makers are always accessing the freshest and most relevant market attitudes, behaviors and trends.
A team of research professionals manage the panel on a daily basis to make sure that the community is only populated with engaged participants. This management process is proven to work as response rates for our clients' projects far exceed industry standards.
The Voice of Louisville is owned and operated by Horizon Group International. HGI was founded in Louisville in 1980 and, in addition to The Voice of Louisville, serves as the parent company of a full-service consumer insight consultancy as well as a research and innovation facility located in the St. Matthews area of Louisville, KY.