This unique online tool allows you to get feedback on advertising, marketing and promotional concepts before you spend media dollars. You can test a single concept, or test multiple concepts and allow the consumer to help you make a decision about which message or approach is most impactful. This tool can be used to test a variety of formats including: TV, print, radio, OOH and digital.
Each concept is tested across a sample of 100 consumers. Respondents can be targeted to your specifications based on demographics, attitudes, and behaviors.
Concepts are evaluated using our proprietary metrics (message retention, relevance, differentiation, motivational impact, etc.) and are benchmarked against our database of previous test results. The tool also allows you to add up to five custom questions that are unique to the ads themselves or the target consumer audience being measured.